A Franchised Dealer in North Central Florida Flourishes in Turbulent Times on Account of Outstanding Florida Marketing.
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At a time when manufactures and congress are searching for a way to save Detroit, a mid-sized dealership in North Central Florida is posting impressive numbers. Florida Web Marketing has caused this fantasy to become a reality at a time when many dealers are closing thier doors. This feat proves that automotive dealers can in fact make steady profits.
Regardless of the current economic plight, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida SEO firm, MarketinginFlorida.com has directed the majority of Santa Fe Ford’s internet marketing campaign toward advertising used trucks in Gainesville
“During the past 8 months I have erased my entire stock of problem inventory, mostly sold to new retail customers, and for the first time in a very long time I have a used car department that is quite profitable. Marketing in Florida’s web marketing services and our low prices have been directly responsible for the upticks in my pre-owned sales department. We spend very little money advertising our pre-owned inventory other than our online marketing efforts and right now, about 72% of our retail sales come directly from our internet marketing.” Greg Waitcus, Vice President, Santa Fe Ford.
Santa Fe Ford’s achievments prove that today’s local auto dealers can become profitable if they mold their business model and internet marketing to be in-line with what today’s customers demand. The days of dark shades and key flipping are over. Today’s car customer knows the market value of vehicles and expects full disclosure before they visit or even call the dealership.
By and large, the 20,000+ automotive dealerships in America are local businesses that are owned and run by high minded businessmen who practice their faith, support their local community and treat their customers with respect. With a franchised domestic dealership posting massive returns month after month, Barrack Obama and friends must find a path for the Detroit auto makers to become sustainable. If GM is allowed to go up in smoke, the ripple effect may bankrupt America.
If GM and Chrysler are allowed to fail, it is the local dealers that will take the huge losses on all of their new inventory. It is not the manufactures that are owners of all that inventory, it is the local dealers. With bankrupt automakers, all of the dealership’s existing new stock would have to be immediately written down to auction levels as all manufactures warranties and backing would become void. For nearly all affected dealerships, those write downs would amount to placing them in an immediate default of their loan covenants with their floor planners. Without the low cost financing for their inventory, nearly no franchised domestic dealers can keep going.
Across the country franchised automotive dealers directly and indirectly support an gigantic workforce spanning many industries. They generate enormous amounts of state and local tax revenue and make a wide variety of political and charitable contributions. With unemployment over 8% and now talk of a jobless recovery, America would have a hard time recovering from loosing Detroit.
The loss of jobs and tax revenue at all levels would be {staggering|devestating}. Franchised auto dealers are the backbone of their local economies. Collectively, domestic dealers are the backbone of America. Domestic auto makers and congress must find a way to save Detroit or risk a devastating failure of America.
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