Avoid Making These Average Adwords Blunders
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There are several good reasons to advertise your online business with Google AdWords. Number one, it’s run by Google, which means there is absolutely no question of not getting quality traffic. Next, AdWords is traffic you can get the same day you launch your campaign, without having to worry about your site’s search engine rank. Number three, you don’t need a high budget to start, which means you can get started with your campaign with a couple of hundred dollars. You have to be aware, however, that AdWords is more complicated than it used to be because of the growing number of people using it to advertise. It is necessary to have a basic grasp of the fundamentals to avoid making some common mistakes. I have discovered a radical new way of making money online and all can be explained in this Empire Formula web site.
The first mistake is not testing where your ad places, especially if Google’s top position in the search is your goal. Many would say this is where you want to be, but it can actually be a bad thing. Just because your ad is at the top of the list doesn’t mean that you couldn’t fail. Many times ads in lower positions have a higher click through rate. So you must test each position your ad holds so that you can determine your return on investment. In many cases you’ll make more money in the 4th or 5th position, just because you’re paying less, which means your customer acquisition cost is lower.
Not doing any research regarding your competition is another common mistake you don’t want to make. Failing to study this will make it difficult for you to run profitable ads. Knowing what your competition is doing is crucial. A fast and simple way to conduct this research is with the Google Keyword Tool. Enter a site’s URL and pull in the keywords that are used by them. Beyond this, look over the website in general to see what kind of content they are posting and how the site looks. To study your competition in more detail, use Spyfu.com, which will dig up the amount they spend on PPC and tell you the rank of their site. You should also, of course, study the actual ads they use for their top keywords, including the headline and how the ad looks. Think you’ve seen it all when it comes to affiliate marketing techniques? Not until you’ve seen this Empire Formula website.
The next AdWords mistake that is often made is using the content network when you don’t know how this works. Be sure to turn off the content network, especially when you are first setting up an AdWords campaign. This is left on by default and it doesn’t really work great for non-experts. This is a type of contextual advertising in which Google puts your ads on partner sites it deems relevant. Most people find that the click through rate on the content network is quite poor. You will most likely see many impressions but a low number of click throughs. And the people who click on your ads here aren’t really serious buyers but are only surfing around. That means that Google Adwords can give you the targeted convertible traffic you want, but you should also know that it could potentially break you financially. The mistakes that we discussed above are made by many new and experienced advertisers. It’s sometimes not apparent to them right away until they find themselves penniless. You now know what to look out for so you don’t end up making these mistakes yourself.
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