How to Use the Keyword Selector Tool for Your Adwords Campaign
Enter your first name and primary email and hit submit to claim your free "5 Internet Marketing Strategies" ebook Now!
As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. Besides its being a free tool, this allows you to put in your niche all the most popular and profitable keywords and helps you track possible keywords for your other campaigns. The Keyword Tool is especially helpful for fine-tuning your efforts when ads are performing poorly; if you’ve written an ad using low-traffic keywords, there is a good chance that your ads are not being clicked enough to make your ad effective.
Below are some tips to help you utilize Google Adwords Keyword Selector Tool in your Adwords campaign:
1. Do a broad search. Many people make the mistake of using very specific keywords or keyphrases when they first begin conducting research with Google Adwords, but this can leave you with only mediocre results. Do a broad search instead and use the ’synonyms’ tool that recommends variations as part of the results.
2. Use a set of similar keywords as you create different ad groups. Monitoring those that generate results and those that don’t becomes easier when you design a new ad group for every campaign. The Google Adwords Keyword Selector tool has a built-in ‘relevant keywords’ feature that may help you in case your search needs narrowing down.
3. Employ a ‘negative keywords’ strategy. Google Adwords campaign’s optimization may require evaluating words and phrases that do not in favor of your market; you may adjust the Google Adwords tool so that it will only display relevant words. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’
4. Use the Site Content feature if you don’t know where to start. Based on your site’s content, Google systematically scans your webpage and recommends related keywords. These may be strong keywords for your niche if your homepage gives data or facts on services and trends in your marketplace. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.
5. Location, location, location. Being specific about the location may be a small detail to most people but it is actually an important element that must be added to your key phrase or term. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. To determine your ad campaign’s best combinations, append a keyword or keyphrase with a location.