Implement an Effective Viral Marketing Campaign Today
Enter your first name and primary email and hit submit to claim your free "5 Internet Marketing Strategies" ebook Now!
Do you really need viral marketing software? Here’s a look at the five elements of an effective strategy. After you study these, you may decide that what you need is something different.
Offer something free. What you choose to give might be simply information, an ebook or even software. One idea is that you might give a free download of a limited function software program. However, to get the “premium” version or membership, the customer would have to pay for it.
Video game providers use this technique to the full extent. You may play these games free, but to get certain features or limited time, you must pay for the “complete” version. People that enjoy playing the game will usually pay for the full version or upgrade to the extended version. Viral marketing software cannot tell you what to give away. A company that offers great personalized service can help determine that.
The second element is to design a method that allows your specific offer to be transmitted from a single person to everyone they know. In most cases, this is executed via email marketing. The information gathered from numerous surveys prove that when people find relevant, interesting infomation on the Internet, they share it with an average of six people. You can envision how the number of people that you can contact grows very quickly, which brings us to the next element.
You must be able handle the increased business generated effectively. Oftentimes, this means that you need an auto-reply generator or other “assistants”. Be prepared to upgrade your website to handle the traffic and to increase your stock if you are selling anything. If your company is providing a service, you will need to determine exactly how many new clients you can easily service. Is there a possibility that viral marketing software do that for you? No.
The fourth element is to take advantage of common reactions. Think of it this way, a common reaction to a picture of food is to stimulate hunger. If you sell food, you want photos in your e-mails and on your websites that would make even a full man hungry. Another great example is the “what will it do for me” mentality. People don’t want to know that a car has reinforced side beams. People just want to know that their family is protected in the automobile in the event of an accident. Show and tell a potential client what your product will do for them and you will have a new customer.
The last element, is to take full advantage of existing communication networks available. That’s the one thing that viral marketing software might be able to do for you. But, obviously, it cannot provide everything that you need for a successful campaign.