is a web site an important aspect to an internet marketing strategy?
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Yes but you need to be found and be seen!
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September 30th, 2008 at 3:42 pm
Of course it is important to have a website. There you can present your company or service, and capture email addresses to build an optin list, and follow up on your first time visitors. Email marketing is one of the most important factors in building a sucessful internet marketing campaign.
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September 30th, 2008 at 3:57 pm
Yes but you need to be found and be seen!
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online expert, marketer, virtual teacher, live receptionist, SEO specialist
September 30th, 2008 at 4:41 pm
'Internet Marketing Strategy' rather suggests something to do with websites etc. so although you can market products and services without a website, your own credibility depends on your visible online presence in the form of a website.
Websites do not have to be fancy or complicated and in fact ready made websites will work well for many just needing an on-line address (URL). Hosting is very cheap, domain names cost next to nothing so why would any internet marketer NOT have a website?
This is a low-budget website about internet marketing which actually sells nothing but tells a lot:
http://peter-fisher-online.com/internet-marketing/index.html
September 30th, 2008 at 5:30 pm
There are far more options to just using websites.
If you are going to market a product it's best to test it first to see if there are enough buyers for it, before you build a website (even though you can set a mini website up with limited knowledge in a few hours)
Try setting up a blog with good quality content about the product etc you are looking at marketing. Then drive some targeted traffic to it - articles, PPC etc.
If the product sells and looks like it has possibilities, then look at a website.
Cheers
JohnnyC
http://www.articlewriting4success.com
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September 30th, 2008 at 6:13 pm
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 60 characters separated
by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually up to 41 words to form a complete paragraph which
best describes one's goods and services. It is not merely a list.
And the very last category - "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.
Here's an example of a very highly-placed website on
Google.com: Begin with the very "generic" search query
"sandwiches downtown los angeles," taking note to not
abbreviate Los Angeles to "LA" and of course, leave
out the parentheses ("). It will bring up some 2.4
million+ search results. Check out where "Nazos.net"
is ranked. It's on the SECOND FRONT [ranked 15]!
Again, Nazos.net's high web presence was achieved by
proper web design and placement of relevant metatags
according to Google's publication guidelines.
Good luck!
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