Savvy Internet Entrepreneurs Have Discovered That Knowing How to Market a Book Is a Good Investment Of Their Money
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During a recession like this, discovering how to make more money is often the most rewarding experience for smart business leader.
How does this happen? Low and behold, it is no surprise that one of the best ways that is manifested for the corporate executive to make a difference is to publish and market a book and become a bestselling author.
Wonderful, you’ve made the decision to publish and market a book. Congratulations, success is in your future! A book can give you credentials and help you to attract more clients to your business. If such things are your only reasons, then it would be important to learn to market your book fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money
The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says top business advisor DrProactive Randy Gilbert. He says that you will be rewarded with an outstandingbook, higher profits, and a passive income far in excessive of what the book alone would have earned.
DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Getting busy and starting to write and market a book that has a business built as an integral part of it, is critical.
There are a number of components that can help market your book successfully, no matter what its subject. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.
However, there are several less known features you should add to expand the marketability of your book. For instance, almost every New York Times Bestseller has certain features and it would be wise to incorporate them into your book so that you improve your chances of being one of them too.
Listed below are the top 7 features that will make it much easier to promote and market your book into becoming a bestseller. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.
Feature 1 – Pick a powerful theme and build it out. {Give your book a zesty title that grabs attention}. Write your book outline to be specific about what will attract the right people to your book. Don’t just grab a bunch of your best ideas and slap a cover on it. You may get a book written quickly, but it probably won’t sell very well. You want something that you (and others) will be proud to promote.
Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. In every story, you should mix in Important resources, specific examples, strategies, tips, and insider secrets, whether they be from you or someone else.
Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. They may even purchase books directly for their special clients and colleagues.
Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. Your book will have greater authority by including interviews and endorsements from experts.
Feature 5 – Give credit to the individuals and groups who helped create the book. You can also try to find a company to cover the costs in return for notable attention in your book. Finding a partner to sponsor you in your book promotion is often very beneficial.
Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often forgotten in the book writing process.
Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.
Extra Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.
ACTION STEP:
The more features above you can add to your book, the easier it will be to market and promote. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.
If you want to learn how to get a book marketed so that it produces revenue and makes you a bestselling author, then use the secret recipe that top authors use to successfully achieve that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.