Simple Ideas On Efficient Web Design And Marketing
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Here are beginner pointers for those researching efficient web design and marketing:
- Pay Freelancers To Make Software For You And Give It Away Free. This can work very well indeed. Research the most popular freeware PHP scripts; can you think of an addon you could get developed and have your own backlink put in it?
- Make A Better, Faster, Cheaper Version Of A Popular Product. You can walk a trail someone else has blazed. You can learn from their mistakes. The only downside is that the competition will have first-mover advantage and brand-recognition. However, you can also use them to get publicity for your stuff e.g. “My SnarkWodger 2.1 is faster and cheaper than Big_Name_Brand”; cue controversy, which equals publicity.
- Post In Popular Discussion Boards And Blogs to kick your campaign off, if they’ll let you use straight hyperlinks in your signature. This is a short-term measure if you want to acquire back-links. It’s a long-term method if you want to sell to message board members.
- Beware Of The Guru! There are a multitude of semi-famous marketers and their fans out there selling videos, books and courses on how to make money in web marketing. They are marketing advice on how to do marketing! Nice work if you can get it. The best advice you can find about internet marketing is on marketing message boards. Even then, you need to use your own personal noise filter to winnow out the gold from the dross.
- Use A Popular, Inexpensive Web Host. Here are some winnowing criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to get a response. They ought to have a discussion board (another indication of popularity and customer support). Umpteen features offered (MySQL databases, Cpanel, Fantastico). Recent positive reviews in webmaster discussion boards. Offers Linux servers (Windows costs more, and offers less). Cost per month can be as little as $10, and still have all the features above.
- Webhost Features. Most geeks prefer Unix. It has a longer history, and is more stable. Web hosts offering Unix variants like Linux have always been cheaper. They also seem to offer a wider range of toys. I need SSI (Server Side Includes), SSH (secure Telnet), 10 MySQL databases, Cpanel, PHPMyAdmin and a UK IP number. And you can acquire this for $15 a month. Things like MySQL databases, Cpanel and SSH access are real sticking points for many web hosts. If they’re generous with these, you’ve discovered a rare jewel.
- Submit Articles To Article Directories. What you need is a service or a software that will do this for you automatically. Submission by hand is soul-destroying. Ask in web marketer discussion boards about the best softwares and services.
- Come Up For Air Occasionally. It’s very easy to get mired in the minutiae of this or that web project. There are people whose _lives_ revolve around tweaking addons to open-source software, for example. You ought to keep your eyes on the prize; what do you desire and what’s the most direct, legal way of acquiring it?
I hope these few beginner ideas will assist you in getting worthwhile web design and marketing done simply.
About the author: Niccolo Svengali is an author for web site designer and UK consolidation loans internet sites in London.