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An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also generate some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.
An opt-in list allows for a company to market their wares and site via e-mail. With an opt-in list, a site and a subscriber consent to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available on your site as well as whatever is coming out.
And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.
Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but if you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site - a little teaser or appetizer if you will.
But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you stand to make. Here are seven ways to make money using nothing more than your list.
1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money. A well designed ad, done by an experienced web design firm, will actually add to the visual appeal of your newsletter and may even attract even more subscribers.
2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what products and services they offer. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This is called P4P or pay for performance.
3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buy from them, the more money you will make.
4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.
7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.
Some of these techniques may seem difficult to implement but there is lots of list building software and bulk email companies out there that could assist you. Of course you can always employ a reputable web design company to design your newsletter template for you and to create your opt in list for you, with all the bells and whistles attached.
Some internet marketers make huge profits with their opt-in lists, so don’t ignore your list, it is literally the life blood of your organization.
Rian Schoeman
SilverFox Web Design.
Technorati Tags: e-commerce, email marketing, internet marketing, list building, opt-in list, web design, web design south africa, website design, website design south africa
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Even in today’s technology driven world, word of mouth marketing is a very powerful way to get tons of new customers to your business. The operative action behind word of mouth, or any other type of marketing campaign for that matter, is straightforward – you reward the customer who brings you clients. What makes this kind of marketing so effective? Just take a look.
People love to get an incentive for their actions. People really like to get recognized for what they do as well. Combine these couple of things together and you have got an excellent incentive for a word of mouth campaign. In such a marketing campaign, you can reward people who give you new business in two ways.
1.You would give them an incentive. This could be anything – from gift certificates to money to service credits.
2.You acknowledge them for their great effort. You can mention their names and thank them for their efforts in your newsletters and business magazines.
These couple of things can make people very happy and appreciated – happy to get something useful and appreciative that their effort has been successful.
Here are some very useful tips to help you initiate your word of mouth marketing campaign the right way.
1.Any incentive that you give should be useful for the consumer. Cash is the most popular choice, but some people may feel uncomfortable with monetary rewards. In my opinion, gift certificates are usually the best choice. You can choose gift certificates from Amazon – they are always an excellent selection. You can also give free food passes for your customers at local restaurants, wine clubs, spas, movie theaters, and so on.
2.You must make sure you let your existing customers know that they are being rewarded for any referrals. At your place of business, put a cork board on the wall and list the names of people who have brought in new business on it. This way, your customers can see their names on the board each time they come to your business and this will make them feel really appreciated.
3. When you send out business newsletters about your word of mouth campaigns, you can mention the names of people who have referred a lot of high value customers. Your newsletters reach everyone in your mailing list and you can imagine how happy your customers will be if they see their names in there. This really shows your customers that you care about them and you appreciate whatever they have done for your business.
4.If you plan to conduct a sales event, you can ask your existing customers to bring their friends along and offer them gift certificates for doing so.
5.Whenever your customers bring some new business, thank them as quickly as possible. Phone them, email them, send them a simple text message, or send them a thank-you card. Always know, you need to make sure they understand that you appreciate their effort.
This is pretty much what you need to know about word of mouth advertising campaigns. Remember – they cost so very little, they increase brand awareness tremendously, and increase your customer base. So, in order to achieve the best results, make sure you set up a marketing campaign in the immediate future.
Technorati Tags: email marketing, internet marketing, word of mouth, word of mouth advertising, word of mouth marketing
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Referral programs are a very good way gain recognition for your brand and increase your sales conversion rates. Any great referral program works in the following manner – you reward the people who send you new business. This, in turn, will encourage them to send you more clients. It is as effortless as that. What makes these programs the most successful? Let me explain.
Most humans love to get rewarded for their actions. When there is an incentive, it motivates people to take action immediately. So, naturally, when customers get rewarded for sending new business to you, they feel elated. This exponentially increases your response rate.
The advantages of a customer referral program include:
1.It costs practically nothing. Your friends and clients bring you new business – all you need to do is reward them by giving service credits.
2.It attracts high lifetime value customers. Most customers who are referred by your existing clients are more likely to do business with you, as they already know you are trustworthy.
3.It will build brand awareness. When a number of your customers talk very highly about your business, it has a very positive effect and your brand’s popularity increases exponentially.
4. It creates a channel to launch your new products and services. This is most likely the biggest advantage of a referral program.
5. It creates a platform to maintain the excellent relationship you have with your existing clients and to build rapport with new clients.
To get the best results, you should let all your existing clients know about your referral programs. You can do this by making a phone call, text message or by sending an email to all your clients. You may gradually build a mailing list and send a short message to your inactive clients now and again. This way, you keep reminding them that you appreciate what they do and would love to reward them for what they do as well.
As a business owner, you should understand an important thing about a great customer referral program. The incentive you give need not be extravagant. Most of the time, service credits would be just fine. A donation to a local charity in your customers’ name or a little box of chocolates will show your appreciation for your existing clients.
Your intention is what matters. Don’t worry about spending a lot of money on your new incentive program. Set up a referral marketing program today and get the results you want.
Technorati Tags: customer referral program, email marketing, internet marketing, referral marketing, referral programs
Viral email marketing is one of the most simple and certainly one of the most highly effective ways to increase brand awareness increase product sales. The term viral refers to the nature of this marketing technique – the message is passed on from one person to the next with little effort and whoever comes into contact with the message starts sending it along it as well. Like a virus, the marketing message spreads rapidly and reaches a large number of people.
If you want to increase your brand’s popularity and if you want to increase your product sales, you should consider running a viral marketing campaign. If you have never tried it before, it is about time you started doing it. The results will really amaze you.
The greatest advantages of this marketing technique are:
1.The cost is next to nothing to run a viral campaign. The USP of these types of campaigns is that they use existing communication networks and reach a lot of people in a very short period of time. The marketing message is usually generated and spread via emails, articles, blogs, software, and social networks – all of which are free.
2.These campaigns usually are incentivized for the user. The campaign is usually created in such a manner that the person who gets the marketing message usually has an incentive to pass it on to his friends. Many items could work – free software programs, free wallpapers, free email services, free buttons, free PLR articles, and more. This way, the user gets rewarded for his effort to spread the message. This prompts him to do it again and again – thus widening the scope of the campaign.
3.It is very simple to share your specific marketing message through a viral marketing campaign. As mentioned, these campaigns use free email services and social networks to reach out to end users. It is important that the end user finds it easy to share messages with their friends and associates.
4.Utilizing other people’s resources is the heart of viral marketing. An example, if you give away a free article to someone and ask him to place it on his website, he will do so willingly. After all, he gets fresh content to his site which is good for him. The important thing is – you get to place a text link or an image link at the bottom of your article. This way, everyone who reads that article will be tempted to click on that link and visit your site – provided your article is interesting and informative. This gives you free, highly targeted traffic without spending any cash at all.
As you can see from what I have explained above, a internet viral marketing campaign is probably the best way to put your business on the map. You can design your own campaign if you have the time and creative mind required to get it done. If you don’t, you can approach a good marketing company which can take care of everything and run a successful viral campaign. So, take it all in and make the right decision today.
Technorati Tags: email marketing, internet marketing, viral marketing
