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First, a quote.
“And remember, where you have a concentration of power in a few hands, all too frequently men with the mentality of gangsters get control. History has proven that. All power corrupts; absolute power corrupts absolutely.” –John Emerich Edward Dalberg-Acton, 1st Baron Acton, KCVO, DL (10 January 1834 – 19 June 1902)
Over the years Google has progressively tightened its advertising guidelines, mostly for the best. It used to be that anyone could competitively bid on keywords and place an ad on AdWords, even if the keywords they bid on were irrelevant to their ad. Also, gone are the days when an advertiser could pay their way out of the $5 or $10 “Google slap” for a poor quality ad.
In 2009, one of the enhancements Google added to their overhauled AdWords interface was a numeric 10 point quality scoring system for each keyword in an ad group. The higher the score, the more in-line the keyword is to the ad and landing page content. But like all things Google, advertisers are still in the dark over what constitutes any particular score. Google gives general guidelines on how to write a good ad and how it should relate to a landing page, but there is no checklist of items that guarantees a perfect 10. How can an advertiser improve its quality scores without knowing what needs tweaking?
I’ve been using AdWords since 2003. For about 1-1/2 years I was using it to exclusively promote a fitness product. My entire site was related to a single vendor’s product.
Coveted Ad Positioning and CPC
I did not bid on the vendor’s branded name because like many vendors, they prohibit it. Rather, I bid on a handful of broad, yet closely related fitness terms. I maintained excellent positioning in the “sweet spot”, hovering around the 4th position on the first page, with ad costs at only pennies per click. My ads were always profitable and when Google introduced the numeric scoring system, I maintained quality scores in the 7/10 range.
In the summer of 2009 I modified an ad just like I had done countless times over the years. The next morning I noticed my campaign had no ad impressions. I dug into the keywords and saw that Google had given them quality scores of 0 and refused to display the ads, yet nothing on my site or keywords had changed and the modification I made to the ad was insignificant. How is it possible to go from preferential positioning and pricing for 1-1/2 years and then in the blink of an eye lose it all?
Google Burns Its Bridges
As near as I can tell, the modification triggered a quality audit. After weeks of wrangling with the AdWords team and their canned email replies, it came down to one thing. Google considered my landing page a “bridge page” and my overall site content “poor” because my content wasn’t unique enough for them.
Google wants to create a good advertising experience for its shoppers by eliminating what it believes, replicates the vendor’s site. In other words, they think that a shopper would rather / should rather (in their opinion) see only the vendor’s site and not an affiliate’s site promoting the vendor’s products.
One of my main arguments was that my customers didn’t know the product by its brand name. Instead, they were searching for a solution to fill a fitness need. That’s the sole reason for choosing the keywords I did. My sales history was solid proof that I was dead on target with them.
My site converted those visitors into paying customers. I received emails from the affiliate manager and the owner of the company telling me what a great job I was doing and to keep it up. I was even rewarded with an exclusive coupon code. I forwarded those comments to the AdWords team in my defense, but they still refused to reapprove my ads.
Google Gives Advice, Even If It May Not Work…Which It Didn’t
Google provided a few recommendations for gaining back my former glory. One caveat though, they warned that even if I did what they suggested, my campaign may never recover. That turned out to be true. I went through the entire dog and pony show and nothing I did to the site from that point on could pull it out of the abyss. Even new pages I built following all of their guidelines got a quality score of 0. It was obvious they weren’t rating the single landing page from my ad. Instead, they were looking at the entire domain and my domain now seemed to be black-balled.
1) Google doesn’t like affiliate pages. They consider them bridge pages to the vendor. So what, I say. There are times when experienced affiliates can make a better sales pitch than the vendor’s own site, can make a better visual presentation, or give testimonials from personal experience after using the product. Or, I’ll point out once again, a shopper may not know the brand name of a product, therefore will search with generic terms describing what a product does or the benefits they hope to receive from a product.
2) Google doesn’t like affiliates to promote only one product on their site. It’s their stance that such sites replicate the vendor’s site. Google told me that I had to add products to my site that the vendor doesn’t sell in order to make my site unique from the vendor’s.
I don’t like creating pages like that because they take the spotlight off of my featured product and send my visitors off shopping on another site. People get sidetracked while browsing and if they don’t come back, that’s a lost sale. I have one job as an affiliate and that’s to promote the vendor’s product to the best of my ability, not send them to another merchant’s site.
In some cases, a vendor may not like its products being compared to those of another because their own products may cost more. Consumers don’t always look at quality, they want a bargin. A year ago I struck up a deal with a web hosting company to get lower pricing on their plans for my customers. However, I was prohibited from advertising their company in any type of comparative manner, like many web hosting affiliates do, because even at the lower price, they were still two to three times more than other companies.
I’m not completely against all of Google’s advertising guidelines. I agree with them that ads should not be misleading, a landing page should provide what the ad says it will and a visitor should not have to opt-in to a mailing list to get the information promised in the ad.
But the Google god has taken on the “gangster mentality” that Baron Dalberg-Acton referred to. Google has monopolized AdWords by excluding single-vendor affiliates, yet permitting the original vendors of the product to advertise. They are driving down the competition by allowing the original vendors to corner the market on PPC. Should Google be allowed to tell affiliate advertisers that their sites must contain products not sold on the vendor’s site in order to be able to participate in AdWords? Can you say unethical, unfair business practices? I smell a class action lawsuit.
A vendor’s survival often times depends upon the sales generated by its affiliates. By denying affiliates from competing in the keyword bidding process with single-vendor websites, Google is choking off the sales force of thousands of companies and turning off the cash flow to the affiliates who, in the past, and like myself, successfully used AdWords. I instantly stopped making sales the day Google slapped me.
Yes, affiliates can use other PPC services, but none of them have the coverage that AdWords does.
Yes, affiliates can use search engine marketing to promote any product in any manner, but not everyone has the skill set and the tenacity to do it. Fortunately, in about three months’ time I’ve managed to regain about 85% of my pre-Google slap using SEM, but it’s hard work.
You see, the beauty of PPC is that it’s “instant-on” advertising. You don’t have to spend weeks or months trying to achieve top ranking in the SERPS, something that’s impossible for highly competitive niches.
In my opinion, no white-hat advertiser should be denied running an honest PPC campaign because they chose to sell only products from a single vendor on their site. The competitive bidding process should be amongst the advertisers, not Google.
Since 2003, I’ve spent over $16,000 on AdWords. That’s a grain of sand on the Google beach, but I can guarantee you, I won’t be spending another $16,000 with them. Not when Google has turned into a gangbanging thug, killing off affiliates one by one.
AJ Farro is a retired programmer and creative consultant for a variety of websites. If you need a serious webpage builder that doesn’t require a computer science degree to use or flaky FrontPage extensions, take a look at some of the best web design software deals. Then take care of your new website and our Earth with reliable, cheap green hosting.
Technorati Tags: advertising, adwords, affiliate marketing, affiliates, google, monopoly, pay per click, PPC, unethical, unfair business practices
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Many folks have taken the plunge and joined the world of affiliate marketing. Affiliate marketing allows you to figure for yourself and place your skills, exhausting work and independence together for you. Success in any business will not happen over night. It still takes effort and time to induce your affiliate promoting theme up and running. However, if you are persistent, determined and willing to provide it your all, affiliate selling can be the perfect career chance for you.
To become the so referred to as super affiliate, you should very follow the advice of alternative successful affiliates. They have been through what you’re and recognize what they are talking about. One in all the first pieces of advice they give is to concentrate on a niche. Don’t strive to sell everything but the kitchen sink. Target one issue in the early days. Determine the most effective method to sell it and find going. Once you have some ways discovered you can forever expand.
One you have got designed up a store house of affiliates, you need to understand how to promote. Search engine and also the net is sometimes the simplest way. If you are assured then you’ll attempt pay per click. However, make sure you perceive this well. Many affiliates have gone for is choice only to find that their profits are eaten up.
You ought to take time to understand your product and who you’re aiming it for. Once you understand each well you begin to make up credibility. People can begin to trust you and what you offer. They will feel much higher regarding giving their business over to you rather than others. This can end in higher sales revenue for you and a abundant stronger business.
Don’t be afraid to diversify. Sign on with additional than one merchant. Watch out for any merchant that desires you to enroll with them exclusively. By using several merchants you get much additional exposure. You are also protecting your self if one merchant goes underneath or will not pay.
Continue high of current trends in the market. Be ready to alter if you wish to. The globe of net marketing is frequently changing. By staying versatile and having a willingness to vary you’ll be able to make these changes work for you instead of against you. Keep in mind, what was operating last month could not be this month.
Finally, don’t give up. It’s true that a lot of of those affiliate marketing schemes do fail. However, the explanation isn’t do to poor product or ideas. It is because people give up means too soon. It takes time to create any business. Just keep at it. Strive to do one thing everyday to promote your business. If you keep it up you may eventually begin to see results.
Affiliate marketing may be a nice means to create cash and work for yourself. You’ll place your skills and creative knowledge to figure for you and not others. Affiliate promoting will take work. You would like to make it up like several other business. However, if you persist with the advice in this text and don’t give up, you’ll soon realize that your business is booming. Affiliate marketing may be a nice career opportunity. With arduous work and determination you’ll be well on you’re manner to changing into the super affiliate.
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Undoubtedly, you’ve heard about Google’s AdSense and you are thinking about giving it a go. But is it really worth placing an AdSense banner on your site?
The answer is a definite yes. You could always have some other banner on your site, or even use some search of affiliate ad program and that would probably make you some money, given of course that your site enjoys a healthy amount of visitors. However with affiliate marketing, it is expected that the visitor from your website completes a sale before you are remunerated.
But that’s nowhere near what you get for using AdSense. There are people who earn in excess of 100.000 dollars per year by using AdSense. And it doesn’t just stop with making more money. Firstly, the ads are text only. That means they’re by far less obtrusive on your visitors then your average, flashy banner that’s designed to catch the eye of the visitor.
Sure, you’ll have to ensure they get better placement, so as to be noticed but despite that they don’t bother viewer’s as much as traditional ads. Think about the many sites you’ve seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.
Secondly, the ads are generated based on the contents of your site automatically. When you use an affiliate ad program, you have to specify certain categories that your sites belong to.
However, if any page on your site falls outside of these categories, the banners aren’t targeted anymore. And what that means is that you’re potentially showing ads to people who don’t have any interest in them and that can lead to inefficiencies.
With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site’s value and to the revenue it produces.
What’s more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site’s content, which brings an increase in your site’s overall visual quality as opposed to a traditional approach.
For many people, there’s also a great problem with finding people to advertise on their site as well. AdSense is clearly the easiest solution available to this problem today.
It’s free to join the AdSense program and it almost takes no time at all. The potential database of websites from AdWords is larger then anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.
Also, setting up AdSense on your site is a breeze, and you can complete the whole process in less then an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy AdSense approach.
All you need to do is add an AdSense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you’re all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.
For any webmaster out there, that’s a killer scheme because it lets you draw the line between your site’s usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep AdSense running to pay for the hosting of their website.
AdSense is a great advertising program because a lot of thought has went into making it “just work for everyone”. It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.
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As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content.
Adsense has also become so popular that people can distinguish them from other adverts. Therefore people may choose to ignore them without even paying them a thought. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says “ads by Google” beneath the advert.
Many publishers also fail to ever gain the revenues they anticipated when starting the program. Those only gaining 30 – 40 visitors a day to their website would be unlikely to earn even one dollar a day. Many advertisers talk of rates such as 1.5%- 5% for traffic to click conversion, whilst only gaining around $0.10 per click. The maths doesn’t work out great, but you can hardly blame advertisers or Google if you are not bringing enough traffic. The key is to bring targeted traffic to your website that are likely to click on adverts, however it is said that it may be easier on other programs which allow figures such as 75% share of advertising revenues for publishers.
Another disadvantage in adsense is that it has almost become tacky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them inextricably. This can only be tackled through adsense evolving to be more attractive to the bigger brands, whilst those who currently use adsense are restricted.
Google Adsense also has to tackle the issue of click fraud which is anticipated to count for over 15% of click through rate in content. This has meant that advertiser’s who have been particularly affected, have moved away to other programs or have restricted their advertising to search.
This has meant that there is less competition in content and therefore smaller revenues for publishers. Publisher’s who previously had high yielding ads, are now having to alter their content to ensure they get any adverts at all. This has largely been the fault of the publishers themselves however the issue is one that; if not addressed could bring adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere then problems will occur for advertisers and publishers alike. Although Google fail to pay enough for search another major problem with Adsense is that it does not have a powerful database of graphic adverts. Many advertisers prefer showing graphically drive advertisements, however this has yet to materialise. As several other programs exist for PPC graphic distribution problems could occur.
Whilst this may not be a problem for all publishers, many complain that the adverts within their site do not change, so their repeat visitors fail to see fresh adverts so therefore fail to visit them. This is a problem which could be addressed through making adverts rotate. However if adverts rotate then how will that be linked with advertisers paying a rate per click? These are all problems which Google has to address to ensure that Adsense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best in the market. It’s CPC rates can be chosen by the advertisers so that even when they feel that they are not getting the results they expect they can lower their prices whilst still using the service.
Whilst many issues remain with adsense the program still remains the most popular amongst publishers, whilst Google Adwords remains the most popular amongst advertisers; with a database of over 140,000 Adwords will remain on top for the time to come.
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Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.
The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return to Google to complete a search. If this resource is contained within a website they are currently on, then they are likely to use the publisher’s website for search, and therefore the publisher can receive returns.
Publishers often claim that having a search tool within their website is a good way to generate Adsense revenues without the concern of diminishing their brand. In the way that a company who sells a product would not want a rival provider having an adsense advert within their website, they will not feel that this disadvantage is relevant. The advantages of adsense for search also lies in the space that it occupies on screen. The results are displayed on a separate page, so publishers do not feel that they are sacrificing space where Adsense would previously appear.
The tool may also lead to visitors selecting the given website as their homepage. If the website contains relevant resources, and still has the functionality associated with Google then the website has broader general appeal. Those who are visiting the website for the first time, and realising it will not satisfy their needs may still use the websites search function.
Adsense publishers often state that they receive less per Click Through with Search. Although this is the case surfers are more likely to be targeted towards adverts than with Google Adsense. If a visitor has have changed the item or topic they wish to search for, and isn’t compelled by the adverts; they can still find what they are looking for as the publisher earns a percentage.
It is also a good tool as publishers can allow their site to be searched using the same technology. Therefore surfers are more likely to also find the resources within the publisher’s website that they require.
Google has a lesser database of advertisers for Adsense through the selectiveness of advertisers. The search toolbar provides results which include advertisers that do not want to appear in Adsense for content.
Google for search is also used by large market leading websites where this is rare with adsense. Companies who provide a service or sell a product are more regularly opting to incorporate the search toolbar into their website whilst not feeling that it depreciates their brand.
In fact; many businesses actually feel as though their brand is strengthened through it’s alignment with the Google logo. Other’s who choose not to use the Google logo, may benefit from the customers assumption that the search technology used belongs to the website they are on, and therefore further benefits are reaped by the publisher.
As adsense is plagued with click fraud, the same is less likely to happen with search. Click Fraud would require the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behaviour. This could be particularly hard, and with less revenue per click those committing click fraud are likely to stay away from search all together.
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Web sites are made for the purpose of sharing and providing information in the targeted audiences. The common ingredient in all successful web sites is the traffic they attract. Traffic is the key element of all web sites and Magic List Bot.
Search engines, suggestions, and directories are very valuable traffic methods.
Search engines are search for topical content, keywords, Meta tags, and images. When you have the data on your website you get traffic. Recommendations are exactly what the names states. You receive suggestions from net users that suggest your website to others. Directories are lists of categories that are grouped for easy access by people hunting for information.
To achieve traffic from the search engines, you want to have high rankings on their results. It’s the same with directories. Recommendations are achieved by recommendation by friends from an ecstatic client to another source. You provide a great product or service with Magic List Bot and word will spread.
These are the most well liked forms of obtaining website traffic. You will have to pay for some of the services yet to earn income you may have to spend money. There are more options to obtain site traffic.
You can use organic placement. This the process of your site being found due to it being found by copious number of individuals with their search results making your rankings on the search engines rise with each hit as it increases in renown. To make raise your organic placement, you use relevant keywords and terms in different phrasing that the internet users may enter into the search engines.
You can achieve the higher levels of traffic using the 1st 3 methods. You’ll have to work hard to get the traffic. You must be determined and unyielding with your attempts. It’ll take time yet once you begin seeing the results from your attempts you know you have reached a particularly high goal you set for your business. It is something anyone is proud to achieve.
Add other straightforward traffic techniques like newsletters, viewer feedback forums, associate selling, blogging, RSS feeds, and video to your internet site. There are more methods to make your internet site more appealing and fascinating with Magic List Bot. Any extra content or features you add to your internet site will raise your traffic.
When you would like to attract an audience to your internet site, you’ve got to have a top quality interesting and intriguing site crammed with content other sites dont have. You have to be the leader in the industry so you stand out in the crowded internet web sites. It’s been claimed to be a successful businessperson you need to learn how to think beyond the curve. This is true for your internet site and business.
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In the past, the Google Adsense program was the darling of the Internet Marketing World. Noobs jumped on board the Adsense bandwagon thinking they would make money fast and be holding up 100k checks like Shoemoney. Then, after a few weeks getting paid just peanuts for their clicks, they then become discouraged and screamed to everyone who will listen that Adsense doesn’t work any longer.
The truth is, there are still many of us who are bringing down great checks with the Adsense program. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make money online. Here’s some Pro techniques that will help increase your pay from the people at Google.
First off, take a long hard look at the site where you have Adsense. Is your site targeted to one niche? I find it really humurous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make money with the Google Adsense program.
For Google Adsense to give you the highest paying ads, your site has to be very targeted to a keyword. For instance, if you post blog post on a site talking about everything from how green the grass is today to how sloppy your kids teacher dressed, Google will not give you the high paying keywords. What’s more, the ones you do get probably won’t be targeted to your audience because the Adsense bot is having an impossible time trying to figure out what your website is about.
Okay listen closely. For example, let’s say you started a blog about chicken wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. You’ll get the highest paying ads related to cooking chicken or even chicken wings their self. People coming to your site looking for information about chicken wings will click those ads.
Another thing that makes me laugh is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just browsing the Internet while they should be working. They don’t click ads people!
Organic traffic is what drives Adsense clicks. If your website is niche focused and you have your site ranking well for its keywords, then when search engine traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They are there to find information and they will click ads!
Yet another strategy is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. Solving all the problems of your readers isn’t in your best interest, not if you want Adsense clicks!
That’s it for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!
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