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A crucial building block in setting up a website is the choice of a domain name. Whether you are a butcher, baker, or candlestick maker, or if you want to start up a website to advertise your garage band, the entire endeavor begins with the registration of a domain name.
Next you might ask- “What constitutes the best choice of domain name?”. Well, what type of website are you planning on publishing? What I mean by that is if your site is just going to be devoted to family photos and events, domain name choice isn’t as important as it might be otherwise. Why? Most likely in that case you’re not looking for tons of traffic, friends and family are your target audience, to keep them informed. In a case like this, it does not matter whatsoever if you find a domain name like “mybabiesphotos.com” or not, since most likely you will only be giving out the domain name to a few friends and family and maybe some coworkers.
The point is that in a case like this, there is no real concern with getting a lot of visitors to the website other than friends and family and coworkers, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people. BUT……
What if you are looking to attract customers? And to get as much traffic coming to your site as possible?
The simple answer is, it can bring huge dividends to have a domain name that drives traffic to your site or business. Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com? The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered. I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose. When searching for the domain name, you will instantly know whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
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This series of posts is for the person asking “How do I start my own website?”. To begin with: Strategic planning and long term vision will serve you best in your choice of domain names. Careful consideration of your website’s domain name can pay off in dividends once your website is published online. Fine tuning your choice and thinking it through will help secure good placement with search engines and in the minds of your potential visitors/customers.
You have searched for your desired domain name and it turns out someone else has already snagged it. Now what? Can you still get it? Well, let’s consider that. It’s possible, but there are conditions. However, with a little luck and enginuity you can possibly obtain the name from the current domain name owner. Instead, let’s check out some alternative strategies to get the domain name you want:
Hyphenated Names Sometimes it is a good strategy to just take the same domain name and hyphenate it as in turning bobsautoparts.com into bobs-auto-parts.com. Is hyphenating the best way to go? Maybe, maybe not. For example, if the domain name you want is already taken AND well known, most likely this is not a good idea, because most web surfers would likely just type the non-hyphenated version into their browsers and thus could end up at your competitor’s website. Not the desired result! Also, if you do decide to take a hyphenated domain name, remember to keep it short! The longer the domain name and the more dashes you put between words the harder it will be for the end user to remember, and therefore makes it more error prone, which could cost you customers who never make it to your website. So, the shorter the better. Hyphenating a domain name might be a good strategy for you in the following scenario: Let’s say the domain name you want is taken, and the current owner is not willing to give it up. After researching it you find that there is no website published under the domain name, or perhaps there is but it is poorly designed and gets very little traffic. In a case like that hyphenating the domain name might make sense and in fact could be a wise strategy. But be careful: the last thing you want is to cause internet domain name confusion because you have decided on a domain name registration that is so close to a major competitor’s name that you end up losing business to them.
Longer or Shorter? If you want to, you can purchase up to a 67 character long domain name. At 63 characters, thelongestdomainnameintheworldandthensome
andthensomemoreandmore.com claims to be the longest domain name in the world, and it may very well be. Who would want to type it into a browser? My website is www.StartYourWebsiteToday.com and has a domain name that tells what kind of website you will be surfing to. Good name selection can be helpful also with search engine ranking. When choosing your domain name try to keep it short and concise, and if at all possible let the name tell the story of the site. Shorter is better here.
Brand Name or Generic The answer here is it depends. Definitely if your business is known by a fairly well known brand name, then you would want to try and secure that as your domain name. Budweiser.com is a site that is well known and gets a lot of traffic, even though there is nothing specifically in the domain name that says anything about beer. But because Budweiser is known all over the world as a beer brand, people know what they are getting when they surf to the website. If your brand name is well known, definitely try to obtain your brand name as a domain name. But if your company is Nike or Coca Cola or Budweiser don’t discount the idea of buying the domain name shoes.com or soda.com or beer.com if they are available as well. People often search the web using generic terms, more so even than brand names. A person is more likely to search the internet with generic terms like shoes or footwear or sneakers than to search by a single brand name, even one as big as Nike. So if possible cover all the bases. You can have as many domain names as you want pointing to a single website, so the more generic terms you can acquire that directly describe your business, the better. A generic name if your business is new or not yet well known can get great results, if you can find a good one. To start your search for your own unique domain name, here is a link to a domain name search engine. So in conclusion, the first step in “how to start a website” is in the wise choice of your domain name.
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In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
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