Using Online Social Networking for Internet Marketing
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Online networking and social bookmarking are all the rage today. But it’s hard to know which online social network is right for you if you haven’t tried all of them. That’s why so many Internet users find reviews of these type of sites so helpful. When you read the reviews, though, you might be shocked at how people’s opinions vary widely Some people would fight for their social media choices to the bitter end. That may be due, however, to being unaware of all the available options, so all their time was taken up with one site before they knew what was happening. I’ve known a few who fought for their choice without even knowing the difference between online business networking , bookmarking sites or sites that feature social networking as a means for people to have fun, date, play games or do various other entertainment-related activities. Many are not aware that there are also online social networking sites, like Yuwie, that use micropayments to incentivize users to visit the site and promote it to others.
Many social media users aren’t aware of the differences between social networks because there is a tremendous amount of overlap of features on the various sites. As an example, HubPages can be used for either business networking or to just have fun. And there are literally tens of thousands of Ning sites, such as New Energy Network, which specialize in narrow niches. These type of social networking sites are significant because they’re created by users and focus on distinct interests. Interests can be as specific as book aficionados, who now have many online communities geared just to them. Online social networks like LibraryThing have everything from chats, book reviews and online bookshelves. A less interactive format that is just as important as social networking is online social bookmarking, which has become a standard for people who work and play on the Web. Sites that feature social bookmarking, such as Mister Wong, allow logged-in users to save their online bookmarks for free. This platform type is also great for people who conduct searches, because searches are greatly enhanced by tagging. Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they know they will lead to backlinks for their sites. The individual links aren’t that valuable but in aggregate, they matter. And with sites such as Digg, if a URL is posted on one of these bookmarking sites that has good pagerank, high Google rankings can result if it is submitted correctly and has the right keywords associated with it.
The social media landscape is made even more indistinct by sites like Digg, which allow online social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. You can make a lot of friends on these sites and blog posts featured on these online social networking sites have the potential to rank well in Google and other search engines. These powerful benefits are just some of the reasons that people who make their livings online love social media sites.