Web Marketing - 5 Pillars Of Direct Response Advertising
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5 Pillars of Direct Response Web Marketing encompasses all the steps you have to take to reach your target audience online, attract visitors to your Web site, stimulate them to purchase your products or services, and make them like to keep returning for more over and over.
1 - Killer Website
When questioned small business owners about their knowledge of web marketing activities, the answer then is simple. However, having a website and marketing on the internet are two unique things. Although having a website is a vital pre-requisite to web marketing but is only the beginning is meaningless if nobody is aware of it.
Technically, a website is only a collection of documents, images, and other electronic files that are publicly accessible throughout the internet. To experience online marketing success you don’t only need a website but you need to have a Killer Website.
What is a Killer Website? To explain, your site should be built to meet your online objectives and should be developed with your target market in mind and not to impress the artistic geniuses of you and the website developer.
2 - Web Traffic
However great your website is, unless you’re receiving quality, targeted traffic, it will be useless.
Your website may receive many visitors each day. However, if they aren’t enthusiastic about the products or services you’re offering, your web traffic won’t mean a thing. You have to drive a consistent stream of targeted website traffic. It is important to remember here that whatever tactics you use to drive traffic, it should interest your target market niche or else you will find yourself wasting time, effort and money.
3 - Quality List
So you have a ‘Killer Website’ available and are using tactics to ‘Drive Targeted Traffic’ to your website, what’s next? The next thing is building your list of customers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of curiosity about your product or service. Quality List Building is the life line for e-mail marketing and continual revenues as without having a list you will not have the capacity to advertise your products or service.
4 - Web Copy & Content
So as to make a steady stream of traffic to your website, you should give your visitors a good reason to visit and continue to visit in the future. As soon as a prospect has arrived on your website, the only method to persuade them through the ordering decision is through enticing web copy and content. Persuasive Web Copy & Content is something that a lot of the business owners overlook and wind up wasting time and effort.
5 - E-mail Marketing
E-mail Marketing is probably the best web marketing tool that gives instant value by driving response and cultivating ongoing customer relationships.
E-mail marketing delivers the greatest Return On Investment (ROI) of any type of direct marketing activity and at a comparatively low cost and has a very high response rate. E-mail is employed to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
You can visit us for more information at atlantawebmarketing.org
or atlantaonlinemarketing.org