World Wide Web Marketing
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| Acknowledgments |
| Introduction |
| Ch. 1 | Introduction to the Internet and the Web - An Executive Summary | 1 |
| Ch. 2 | Getting to Know the Internet | 13 |
| Ch. 3 | Welcome to the World Wide Web | 31 |
| Ch. 4 | Using the World Wide Web for Marketing | 45 |
| Ch. 5 | Customer Service First | 59 |
| Ch. 6 | Web Page Functionality - Be Kind to Your Users | 67 |
| Ch. 7 | Interactivity Is King | 113 |
| Ch. 8 | Feedback | 145 |
| Ch. 9 | Value Added Marketing | 167 |
| Ch. 10 | Attracting Attention | 199 |
| Ch. 11 | Measuring Your Success | 229 |
| Ch. 12 | A Few Thorny Issues | 239 |
| Ch. 13 | Where Do You Start? | 269 |
| Ch. 14 | Looking toward the Future | 285 |
| Appendix A: Selected Marketing Discussion and Announcement Groups on the Internet | 303 |
| Appendix B: URLs You Owe It to Yourself to Check Out | 313 |
| Index | 317 |
Product Specification :
ISBN :0471128430
Format :Paperback: 2: 331 pages
Publisher :John Wiley & Sons Inc
Date Published :10/01/1995
List price :24.95
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